Market leading premium equipment range
Access diesel and lithium-electric forklifts, warehouse equipment and specialist handling solutions for a wide range of industries.
Dealer opportunities throughout Ireland, Northern Ireland & UK
Grow your business with a stronger material handling partner.
Giraffe Group is expanding their dealer network and is seeking to engage with ambitious businesses that value market leading premium equipment, dependable aftersales support and long-term growth.
Trusted product partners
Introducing Giraffe Group
Built for the future of material handling.
The material handling market is evolving rapidly. Customers are demanding innovative products, faster lead times, dependable aftersales support and dealers they can rely on for the long term.
Giraffe Group supplies a comprehensive range of premium forklifts, warehouse equipment and specialist material handling solutions to customers throughout Ireland.
Alongside our own Giraffe equipment, we work with leading manufacturers including Hangcha and MiMA to provide reliable, high-performance solutions backed by an experienced team and a strong reputation for customer service.
“
Our objective is not simply to appoint another dealer. It is to build lasting partnerships based on trust, transparency and mutual growth.
Flexible Dealer Options
Multiple Brands
All-Ireland / UK
Sales & Aftersales Support
Why partner with Giraffe?
Everything your business needs to sell, support and grow.
Our dealer proposition combines premium equipment, attractive commercial opportunity and hands-on support from a team that understands long-term customer relationships.
Competitive Pricing & Profit Oppertunity
Competitive dealer pricing and attractive opportunities designed to help your business grow its product and service offering.
Training and technical support
Product training, technical guidance and ongoing support from an experienced material handling team.
Full Marketing Suite
Access to our full marketing suite, everything from social media to websites. Professional marketing content, lead-generation support and digital tools to help promote your dealership locally.
Genuine parts availability
Genuine parts supply backed by practical aftersales support to help keep customers and equipment moving.
Aftersales expertise
Support across servicing, warranty, maintenance and technical enquiries throughout the customer ownership journey.
24/7 Whatsapp Support
Direct access to our experienced team through our dedicated WhatsApp support service, providing fast technical guidance and assistance whenever you need it..
Funding Facility
Access flexible funding options designed to help you grow your business, manage cash flow and invest in stock, with solutions tailored to support your dealership as it develops.
A straightforward process
From first conversation to dealer partnership.
We take time to understand your business, territory and objectives before agreeing the strongest partnership route.
01
Register your interest
Complete the enquiry form and tell us about your business and current operation.
02
Confidential discussion
Speak directly with our team about your territory, experience and ambitions.
03
Explore the right model
We assess whether Full Stockist or Service Dealer status is the best fit.
04
Build the partnership
Agree the next steps for products, training, marketing, parts and support.
Who should apply?
A strong fit for ambitious local businesses.
We welcome conversations with established businesses that have the experience, local relationships and ambition to expand their commercial offering.
01
Material Handling Dealers
Established businesses already operating within material handling.
02
Plant hire businesses
Operators looking to expand into forklift sales, service and support.
03
Agricultural machinery dealers
Regional dealers with strong customer relationships and service capability.
04
Industrial equipment suppliers
Businesses already supplying equipment into commercial and industrial sectors.
05
Commercial vehicle businesses
Experienced operators with local sales, workshop and aftersales capability.
Could your business become the next Giraffe dealer?
Register your interest today and arrange a confidential, no-obligation conversation with our dealer development team.
Frequently asked questions
Dealer opportunity FAQs.
What areas are available for new partners?
Giraffe Group is expanding across strategic locations throughout Ireland, Northern Ireland & UK. Territory availability will be discussed confidentially once we understand your business location and existing operation.
Do I need to become a Full Stockist?
No. Businesses that are not ready to commit to the complete Full Stockist model may be suitable for our Service Dealer route, supporting customers with parts, servicing, warranty and maintenance.
What Support is available?
Our dealers receive comprehensive support from the Giraffe Group team, including product and technical training, competitive dealer pricing, marketing and lead-generation support, genuine parts supply, warranty assistance and ongoing aftersales support.
We can also provide support with the development and build of a new professional website, helping establish a strong digital presence and effectively showcase your product range.
You'll also have access to our 24/7 WhatsApp technical support, alongside flexible funding facilities designed to help you develop and grow your dealership..
Which products could I represent?
The range includes Giraffe forklifts, diesel and lithium-electric counterbalance trucks, warehouse equipment and specialist material handling products from leading manufacturers including Hangcha and MiMA.
Is there any obligation after I submit an enquiry?
No. Registering your interest simply starts a confidential conversation so both parties can decide whether there is a strong commercial and operational fit.
Become a Giraffe Group dealer
Register your interest today.
Tell us a little about your business and the type of dealer opportunity you are interested in. A member of our team will review your enquiry and contact you for a confidential, no-obligation discussion.
Dealer application
Become part of the Giraffe network
Complete the form to explore becoming a Full Stockist, Service Dealer or to discuss both opportunities with our team.
Dealer opportunities across Ireland
Let’s build something together.
We’re Seaking to engage with ambitious businesses that share our commitment to quality products, customer service and long-term relationships. Whether you are interested in becoming a Full Stockist or a Service Dealer, we would welcome a confidential conversation.
Confidential discussion
No obligation
Speak directly with our team